Investing Our Hearts in Champagne

Posted by | Posted in White's Wines | Posted on 02-17-2015

As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.

These columns are hosted by Grape Collective. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at –

In my latest column, by sharing a great love story, I explore why Champagne is such a special beverage.

Investing Our Hearts in Champagne

“Here you have this wonderful, miraculous thing, with hundreds of thousands of little tiny bubbles that are defeating gravity and exploding in this gentle fragrant foam on the lip of the glass. There is something beautiful — in a kind of giddy way — about just the sight of Champagne.”

It was slightly surprising to hear wine importer Terry Theise make this statement.

Since the dawn of global wine consumption, large producers like Moet & Chandon and Veuve Clicquot have dominated the Champagne market. These companies purchase their grapes from thousands of growers across the region to deliver a consistent product each year — and spend millions trying to convince us that their wines are best enjoyed when celebrating.

Theise has spent the past twenty years urging Americans to ignore these companies and instead drink “farmer fizz,” or Champagne produced by the farmers who grow the grapes. And he’s worked harder than anyone to dispel the notion that Champagne should only be consumed on New Year’s, Valentine’s Day, and other special occasions.

But Theise recognizes that Champagne carries an emotional charge. There is, to put it simply, something special about Champagne. As Theise writes in his most recent catalog, “we invest our hearts in it.”

Check out the rest of the piece on Grape Collective!

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