(Source: Wikimedia)

“The fatal fires have wreaked havoc across Greece, Turkey and Italy as temperatures have soared to as high as 48C (118F), nudging the highest recorded temperatures in European history,” reports Kathleen Willcox in Wine-Searcher. “Most people accept that this is as a result of climate change, but could Greece – despite its current, ironic position as the focal point for the Mediterranean wildfires – actually point the way to saving the rest of the wine world from the effects of climate change and extreme heat?”

In the San Francisco Chronicle, Esther Mobley looks at the winners of Murphy-Goode’s viral Really Good Job campaign. “The job contest sounded like it was crafted to become a viral headline — $10,000 a month and rent-free living in Sonoma County?! — and its winners seem chosen, at least in part, for their social media savvy…Paying those salaries may on some level simply be an alternative way of paying for influencer marketing and targeting one of wine’s most elusive and sought-after audiences: younger drinkers who spend their time on social media.”

In Food & Wine, Hannah Kirshner traces the surprisingly deep roots of winemaking in the heart of Japan’s modern-day wine country.

Wineries should require proof of vaccination to taste indoors, says Alder Yarrow. “Wine Country has the opportunity to be a leader in public health and safety.”

In Meininger’s, Robert Joseph questions some popular memes that celebrate regular wine consumption.

Janice Williams explores the enduring appeal of buttery Chardonnay in the Drop.

Oregon Business looks at how the state’s wine industry is making a comeback after the devastating of the 2020 pandemic.