“One of the wine world’s most watched industry reports just delivered a dire message: If wine can’t attract more Millennial consumers soon, the consequences for California and other wine regions could be insurmountable,” reports Jess Lander in the San Francisco Chronicle. “But the report, released Wednesday, aims to offer a solution: A group of wine industry executives are working on a plan to try to give wine its “Got Milk?” moment to ramp up interest.”

In the mid-aughts, the decanter earned a reputation as a symbol of wine’s most opulent proclivities. Can a set of designs aimed at functionality endear it to today’s drinkers? Emily Wilson looks into it in PUNCH.

The pandemic has boosted sales of premium wine for American producers, finds W. Blake Gray in Wine-Searcher, who says that trend is likely to continue.

In SevenFifty Daily, Carolyn B. Heller profiles a new generation Punjabi farmer descendants that are now wine entrepreneurs in British Columbia’s Okanagan Valley.

In Wine Enthusiast, Christina Pickard explores New Zealand’s natural wine wave.

In the Drop, Janice Williams offers a wine guide to Detroit. “Detroit is still here. And the people there on the ground are resilient, hustling hard to turn lemons into lemonade or — better yet — grapes into wine.”

In Outside Magazine, Monica Prelle looks at how climate change is forcing winemakers to make major adaptions, but also looks at the opportunities being presented for innovation.