Daily Wine News: Expensive Rebrands

Posted by | Posted in Wine News | Posted on 07-29-2022

Napa’s most historic wineries are staging a comeback. Will multimillion-dollar rebrands work? Jess Lander takes a look in the San Francisco Chronicle. “In the decades since pioneering wineries like Heitz, Robert Mondavi Winery, Charles Krug Winery and Clos Du Val got their starts, Napa has evolved from a sleepy agricultural town to a glamorous, world-renowned travel destination with more than 500 wineries. Somewhere along the way, these brands got lost in the shuffle, slipping from the pedestals they had occupied throughout the 1970s, ’80s and ’90s…Over the past several years, many of these wineries have…[been] embarking on head-to-toe rebrands with costly remodels, label redesigns, price increases and a renewed focus on wine quality. But such transformation comes with its own challenge: preserving some semblance of their humble roots while also standing out among an increasingly homogenous Napa.”

In the New York Times, Eric Asimov offers notes on the most recent Wine School, chilled red wines, and announces what’s up next: dry German Riesling.

Magnums of rosé have become the ultimate summer-ready wine format, but they’re also the ideal bottle size for serious cellar fodder, says David Kermode in Club Oenologique.

In Wine Enthusiast, Jim Gordon explores the Italian-American heritage at the root of Mendocino County’s wineries.

On JancisRobinson.com, Ferran Centelles visits three important producers of Rueda, and makes a case for aged versions of the wines.

On his blog, Jamie Goode tries 69 different qvevri wines from Georgia.

In VinePair, Julia Coney highlights California Chenin Blanc.

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