Daily Wine News: Super Bowl Ad Success

Posted by | Posted in Wine News | Posted on 03-07-2017

From Yellow Tail's Super Bowl ad.

From Yellow Tail’s Super Bowl ad.

Sales jumped after Yellow Tail’s Super Bowl ad, according to Wine Spectator. “January sales reached their highest levels in 12 years, 10 percent higher than the recent average…. Plus, the company’s Twitter and Instagram accounts experienced a 30 percent jump in followers.”

In the New York Times, Eric Asimov offers advice for how to choose better wines: “All you have to do is remember three words: Wine is food…. To drink better wine, you must ultimately find a better wine source.”

Aaron Menenberg explores his theory that wine is performance art. ““Performance art is a real-life, high-risk form of artistic expression,” and you can very easily swap out “performance art” for “wine” and make it as applicable…”

For some odd wine news…skeletons founds underneath a wine shop in St. Augustine, Florida may be some of America’s first colonists.

Wines & Vines reports that Pinot Grigio grapes in Fresno are the first to reach bud break.

In Wine Enthusiast, Kerin O’Keefe sings praise for Vino Nobile di Montepulciano.

In Decanter, Andrew Jefford catches up with Alain Razungles, long-serving Professor of Oenology at Montpellier SupAgro.

In VinePair, Vicki Denig looks at what organic wine really means, and debunks the myth that organic wines taste better.

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