Envisioning Wine’s Future

Posted by | Posted in White's Wines | Posted on 02-05-2013

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As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.

These columns are hosted by Palate Press: The Online Wine Magazine. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at – Terroirist.com).

My latest column, in which I look at wine consumption during the Super Bowl to write about the optimistic future of America’s wine market, went out this morning.

Envisioning Wine’s Future

On Super Bowl Sunday, some 1.25 billion chicken wings were consumed alongside 11 million pounds of potato chips, 4 million pounds of pretzels, and 2.5 million pounds of nuts. Massive quantities of beer helped wash all that down — nearly 50 million cases worth were sold on Sunday alone. It’s no wonder why Anheuser-Busch purchased four and a half minutes of ad space during the big game.

Americans also drank wine. While 42 percent of Super Bowl viewers told Nielsen they planned on consuming beer during the game, 33 percent told pollsters they planned to drink wine.

This number caught me by surprise. Sure, the United States surpassed France as the world’s largest wine-consuming nation in 2010. But wine still intimidates many consumers.

Fortunately, as the Super Bowl statistics help demonstrate, this is quickly changing. Across the country, Americans are embracing wine.

For evidence, look no further than your closest grocery store.

Check out the rest of the piece on Palate Press: The Online Wine Magazine.

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