Posted by White's Wines | Posted on 10-28-2014| Posted in
As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.
These columns are hosted by Grape Collective. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at – Terroirist.com).
In my latest column, I profile Paul Mabray, who is revolutionizing customer service for wineries across the world.
Earlier this year, the number of wineries in the United States passed 8,000. When the news hit, Napa Valley tech entrepreneur Paul Mabray took to Facebook to remind his followers that “in a world of infinite wine choices, the only differentiator is service.”
This quote has long been Mabray’s mantra. And it’s the guiding philosophy behind VinTank, the company he launched in 2009.
“If your phone rings, you answer. If someone sends you an email, you reply. But with social media, there’s so much noise that some people simply ignore it,” Mabray explained one recent afternoon in Yountville, California.
For Mabray, this is crazy. Every communication deserves a response. So together with programming wizard James Jory, he designed a platform to “hear” every conversation about wine on social media, and for wineries to “listen” to conversations about their brands.
Check out the rest of the piece on Grape Collective!