Wine in a can is on the rise — and at this point, it’s definitely here to stay.
Nielsen reports that canned wine saw 125.2 percent dollar sales growth during the 52 weeks ended June 18, 2016. Total sales were $14.5 million, up from $6.4 million the year before. The uptick it seems has much to do with an increasing thirst for wine amongst millennials, who consumed 159.6 million cases of wine in 2015, almost half of US consumption.
Wine in a can holds manifold appeal for millennials. It’s trendy, unpretentious, and convenient. Cans are portable, hand-held, don’t require a corkscrew, and can be consumed by one person in a single sitting. The price is attractive — and significantly less than a bottle.
Plus, there are more choices than ever before. Not too long ago, the only options were sparkling. Today, though, still red, white, and rosé is readily found — and some brands even have the support of millennial hipster meccas like Whole Foods.
But what remains is the question of quality. Sure, I can drink a whole can sans corkscrew, but would I want to?
Canned wine is a niche full of quirky labels and trying-hard-to-be-different names like Infinite Monkey Theorem. And now big name table wine producers like Barefoot are moving into the space. France-based Winestar is taking a different approach, trying to make a mark in higher-end wine in a can.
Winestar differentiates itself by offering “AOC grade” wine from “some of France’s greatest wine regions,” oaked (the red at least) and then canned at the time of maturity and preserved with a special coating that lines the can. The Winestar cans themselves, at just 187ml, or one-fourth of a standard bottle, are also unique. Currently, the brand features a red, a white, and a rose—all three from the Corbieres AOC in Languedoc-Roussillon.
I was recently sent a pair of samples by Winestar and had a chance to check it out for myself. Here are my thoughts: Read the rest of this entry »