Daily Wine News: How Important Is a Wine’s Story?

Posted by | Posted in Wine News | Posted on 10-01-2019

(Flickr: JonathanCohen)

(Flickr: JonathanCohen)

How important is a good story when it comes to marketing and selling wine. Robert Joseph offers his thoughts in Meininger’s. “If there really is a purpose behind your business that’s worth talking about, go ahead and share it. And if you can credibly reverse-engineer one – like fostering friendship (remember Coca Cola’s ‘I’d like to teach the world to sing… in perfect harmony’ advertisements?) – well, by all means do that too. Never forgetting the crucial importance of ‘credibly’. But, to be blunt, above and beyond any of this, just make something that people want to buy and think is good enough to buy again.

Antonio Galloni says he’s impressed with the wines of Santa Barbara in his report for Vinous.

In the San Francisco Chronicle, Esther Mobley looks at what billionaire Gaylon Lawrence Jr.’s recent purchase of the Haynes Vineyard means. (He also purchased Heitz Cellar and Wildwood Vineyard in 2018.) “The playbook for these sorts of deals would suggest that Heitz is looking to absorb Haynes Vineyard wines into its winemaking. But Lawrence and McCoy have a different plan in mind. Wildwood and Haynes are financially separate from Heitz, and each will become its own estate winery.”

In the Wall Street Journal, Lettie Teague explains why a good Beaujolais vintage means great value for consumers. (subscription req.)

The Zinfandel Chronicles’ Tom Lee cautions readers to not dismiss the 2017 California Zinfandel vintage.

In Decanter, Michaela Morris highlights leading winemakers in southern Italy. (subscription req.)

In Wine Spectator, James Molesworth visits Tim Mondavi at Continuum and tastes the entire library of Napa Cabernets. (subscription req.)

Post a comment


You can add images to your comment by clicking here.