With Priest Ranch, Craig Becker Is Betting On Honesty

Posted by | Posted in White's Wines | Posted on 11-11-2014

Courtesy of Somerston Wine Co.

Courtesy of Somerston Wine Co.

As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.

These columns are hosted by Grape Collective. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at – Terroirist.com).

In my latest column, I profile one of Napa Valley’s most successful winegrowers, Craig Becker. His business plan for a new project is particularly noteworthy, as it relies on nothing more than good grapes and honesty!

With Priest Ranch, Craig Becker Is Betting On Honesty

“No one needs a new wine brand,” explained Craig Becker, a veteran Napa Valley winegrower, over breakfast one recent morning. We were discussing the market for expensive Cabernet Sauvignon.

Even though Napa Valley produces less wine than most people realize — it accounts for just four percent of California’s yield — the region produces plenty of high-end offerings. Napa Valley is home to more than 500 wineries, and the average price for a bottle of “Napa Cab” shipped directly to consumers exceeds $80. Yet Becker is betting that one of his latest projects, Priest Ranch, will thrive.

His blueprint is simple: it relies on good grapes and honesty. Considering Becker’s track record, his plan will almost certainly succeed.

Check out the rest of the piece on Grape Collective!

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