Beaujolais: The Greatest Secret in Wine

Posted by | Posted in White's Wines | Posted on 07-22-2014

Bernard DiochonAs regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.

These columns are hosted by Grape Collective. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at –

In my latest column, I explain why Beaujolais is the greatest secret in wine.

Beaujolais: The Greatest Secret in Wine

One hundred years ago, the Wine Society, a wine club in London, offered its members a Beaujolais from the appellation of Moulin à Vent for $29 per case. It offered cases of Burgundy from the appellations of Beaune and Pommard for around $36 each.

Today, a case of wine from Domaine Diochon, a top producer in Moulin à Vent, costs around $250. And it’s one of the most expensive wines in the region. In Burgundy, however, most Pommard and Beaune on offer from the Wine Society go for well over $1,000 per case.

So whereas consumers seeking compelling reds from Burgundy instead of Beaujolais once paid a premium of about 25 percent, today’s consumers can expect to pay a premium of 400 percent — or more.

Burgundy is quite different from Beaujolais, of course. But serious wines from both regions effortlessly combine vibrant acidity with depth and complexity. And wines from both regions can age for decades.

That’s why today’s price differential doesn’t make any sense. Had those 1914 prices tracked inflation, that case of Moulin à Vent would retail for $690. Without any question, the top wines of Beaujolais represent the greatest value in the wine world.

Consider the wines of Domaine Diochon.

Check out the rest of the piece on Grape Collective!


Comments are closed.