BREAKING: A 100-Point Magazine

Posted by | Posted in Wine News | Posted on 03-24-2014

Flickr, judepics.

Flickr, judepics.

On Sunday, Robert Parker announced (subscription required) the launch of a new lifestyle magazine called “100 Points by Robert Parker.”

The magazine will be published by Hubert Burda Media, a privately held company in Germany.

While it “will accept non-wine related advertising,” Parker promises that Burda has a “keen understanding of [the Wine Advocate’s] need to maintain the independence.”

The magazine will launch early this summer.

When Parker announced in late 2012 that he’d sold a “substantial interest” in the Wine Advocate to a trio of Singapore-based investors and relinquished editorial control, he shocked the wine world. This news won’t generate nearly as many headlines, but it’ll be interesting to see what the magazine looks like. Will it be like the Robb Report, with “articles about $100 million yachts and $500,000 watches alongside pages of advertising for the same kind of products,” as once described in the New York Times? Or will it be a staid review publication, like the Wine Advocate?

Comments (7)

  1. zzzzzzzzzzzzzzzzzzzzzzzzz :)

  2. I can see the lawsuit now about the 100 point scale and how Wine Advocate owns it.

  3. Will the first fifty pages be blank?

  4. @Alastair Bell
    And pages 51-80 will be insipid and boring; not worth your time and energy to read. Pages 81-89 will be good solid content; nothing too special but interesting reading, nonetheless. Page 90 will be the coveted space for advertisers; relatively cheap and gets lots of views. Page 90+, no one is quite sure what this page is but he insists on publishing it every issue. Pages 91-94 will be be solid content if not a tad overpriced. Pages 95 through 99 will be extra inky, with deep, concentrated color; definitely has some residual ink leftover after printing. Page 100 will only be printed in exceptional issues and only in those copies getting mailed to Napa, Bordeaux, the Rhone and Burgundy.

  5. ..and will over oaking and big extract be required to gain between 95 – 100 points for featured wines?

  6. Blaming Parker for over-wrought wine is like blaming Disney for retarded Dalmatians. Success breeds strange bedfellows, and Parker is an American Wine Hero.

    That being said, I have no interest in ‘perfection’.

    As the Dalai Lama says: “I don’t seek enlightenment, for if I found it, what would I do the next day?’

  7. I am interested to see an issue. I guess I am just curious and try not to pass judgment too quickly. Being a novice wine enthusiast I am thirsty for any wine knowledge passed my way.