On Sunday, Robert Parker announced (subscription required) the launch of a new lifestyle magazine called “100 Points by Robert Parker.”
The magazine will be published by Hubert Burda Media, a privately held company in Germany.
While it “will accept non-wine related advertising,” Parker promises that Burda has a “keen understanding of [the Wine Advocate’s] need to maintain the independence.”
The magazine will launch early this summer.
When Parker announced in late 2012 that he’d sold a “substantial interest” in the Wine Advocate to a trio of Singapore-based investors and relinquished editorial control, he shocked the wine world. This news won’t generate nearly as many headlines, but it’ll be interesting to see what the magazine looks like. Will it be like the Robb Report, with ”articles about $100 million yachts and $500,000 watches alongside pages of advertising for the same kind of products,” as once described in the New York Times? Or will it be a staid review publication, like the Wine Advocate?