Drink Better in 2013

Posted by | Posted in White's Wines | Posted on 01-08-2013

As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.

These columns are hosted by Palate Press: The Online Wine Magazine. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at – Terroirist.com).

My latest column, which urges consumers to drink better in 2013, went out this morning.

Drink Better in 2013

Ask a wine enthusiast to name his favorite value wines, and he’ll likely to steer you towards bottles that cost between $15 and $25 each.

This makes sense — many oenophiles think nothing of dropping $25 or more on each bottle of wine. But this ignores market realities. The average bottle of wine in the United States sells for just $6.22, according to Nielsen. A full 90 percent of all wines sold cost less than $12 per bottle. Americans like to drink cheap.

So a wine enthusiast’s “value” wine is a regular wine consumer’s “splurge” wine. In 2013, resolve to splurge more often. Even if this means drinking less wine to keep your budget balanced, your palate will thank you.

In 2013, resolve to splurge more often. Even if this means drinking less wine to keep your budget balanced, your palate will thank you.

Check out the rest of the piece on Palate Press: The Online Wine Magazine

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