Bollinger – Bond’s Champagne of Choice

Posted by | Posted in Out of the Glass | Posted on 11-21-2012

Skyfall debuted with the most successful opening weekend ever for a James Bond film — and has now racked up a record-breaking $669.2 million worldwide in box office sales. Sitting down to watch the 23rd Bond movie, it’s hard not to get a little giddy for the action and entertainment that’s coming – even the opening credits anchored by Adele’s Skyfall are really, really good.

Another accompaniment to Skyfall that I’d recommend? A flute of Bollinger. I love creative marketing campaigns that actually make sense – a combo you don’t typically find in the wine industry, which tends toward either stale and traditional or cheesy and crittery. The marketing effort is obviously even better when the fermented substance inside the innovative campaign is good quality. The Bond / Bollinger duo meets this criteria.

Bollinger has been Bond’s champagne of choice since 1973 and has appeared in 13 films since then. An epic quote pops up in the 1979 film, Moonraker, when Bond notices a bottle of Bollinger in Holly Goodhead’s bedroom and says:

“Bollinger? If it is a ‘69, you were expecting me.”

Today, Bollinger is launching a playful marketing program to celebrate the 50th anniversary of 007’s appearance on screen and the Bollinger / Bond partnership. To commemorate, Bollinger has created a Limited Edition package for Bollinger La Grande Année 2002 in a sleek box mimicking the shape of a Walther PPK silencer. Inside, the bottle itself is decorated with a black and silver Bond-inspired stamp around the neck. It’s fun.

If you haven’t seen Skyfall yet, I recommend you head to the theater this week after your Thanksgiving feast and check it out. You’ll be entertained. And after the movie (or during), open some Champagne!

Poster at Skyfall Screening at Sony HQ in NYC

Bollinger Buckets at Skyfall Screening



Comments (2)

  1. Favorite “Bond Champagne” quote (from the first Bond, Dr. No) – Dr. No: “That’s a Dom Perignon ’55, it would be a pity to break it.” Bond: “I prefer the ’53 myself.”

  2. I think you’ll find that originally, ie in the first Bond novel, Casino Royale, Bond drinks Taittinger, reputedly also Fleming’s favourite champagne.

    It’s rather sad that the brands which buy their way into the modern franchise are now being seen by others as Bond’s drinks.

    See our own piece on Bond’s supposed taste for South African wines in the most recent (non-Fleming) novel: