Wine Revolutionaries Call America Home

Posted by | Posted in White's Wines | Posted on 09-18-2012

As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.

If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at – Terroirist.com).

My latest column — in which I share a recent news item from France to explain why the United States is home to so many revolutionary winemakers — went out this morning.

Wine Revolutionaries Call America Home

One of the hottest winemakers in France is Jerome Bressy, the proprietor of Domaine Gourt de Mautens the Southern Rhone village of Rasteau.

Over the past decade, he’s developed quite a reputation. American wine critic Robert Parker has called his winery “sensational,” and France’s two leading wine commentators, Michel Bettane and Thierry Desseauve, have said Bressy deserves recognition as one of the Rhone’s great winemakers. This past year, Bettane and Desseauve honored Bressy for producing both the “Best White” and the “Best Rosé” in the Southern Rhone.

But next year, thanks to a recent decision by French regulators, Bressy may find it difficult to market his wines.

The reason? In France, strict laws dictate winegrowing and winemaking — and Bressy violated the rules. Even though the basis for many of these rules make sense, Bressy’s tale helps explain why adventurous winemakers feel more welcome in America.

French wine laws trace back to 1935. At the time, globalization threatened the dominance of French wines, so lawmakers created a system to guarantee both quality and geographic typicity. Some laws codified tradition — like what grapes could be grown where — and others detailed total minutiae, like vine density.

Because of these laws, consumers know what to expect from French wine. Red Burgundy is Pinot Noir; white Burgundy is Chardonnay; Sancerre is Sauvignon Blanc; and so on.

Jerome Bressy’s “offense” is hardly offensive.

A student of history, Bressy has spent the last few years reintroducing traditional grapes to his vineyard. So today, about 23 percent of Bressy’s estate is planted with obscure grapes like Vaccarese, Counoise, Muscardin, which are interspersed with the more common Grenache, Mourvedre, and Syrah. By French law, these minor varieties can only comprise only 15 percent of a red wine labeled from Rasteau.

So to label his wines as the market expects, Bressy has no choice but to rip up some of his vines or alter his blend. This despite the fact that his bottlings are historically accurate — and that France’s wine laws were designed, in part, to codify tradition.

At worst, Bressy seems guilty of “creative eccentricity.” That’s how VinConnect, a U.S. company that enables consumers to order wines directly from Gourt de Mautens, has described the winemaker. But he’s hardly a revolutionary — Bressy’s transgression is rooted in respect for his vineyard and its history.

It’s no wonder why wine writer Alder Yarrow once criticized French regulators for being “ignorant, stubborn, and backwards.”

Needless to say, true revolutionaries find it difficult to make wine in France. They turn to the new world, where experimentation and innovation is embraced.

Consider Syrah. Today, some of California’s most exciting Syrah comes from incredibly cool climates historically associated with Pinot Noir. Producers like Wind Gap and Arnot-Roberts, both based in Sonoma County, craft stunning Syrah from vineyards where grapes struggle to ripen.

If a winemaker in France wanted to experiment with Syrah in the cool climate of Burgundy, it’d be nearly impossible to sell his wines, as it’d be illegal to note where the grapes originated.

In the United States, winemakers aren’t limited by such strict laws. Indeed, the teams at Wind Gap and Arnot-Roberts are constantly on the lookout for esoteric grapes with potential in California’s vast and varied climate. Arnot-Roberts, for example, crafts a delicious rosé from Touriga Nacional, a Portuguese variety. Wind Gap makes a highly regarded white using Trousseau Gris, a variety that’s even rare in its ancestral home of eastern France.

Elsewhere in Sonoma, 31-year-old Morgan Twain-Peterson of Bedrock Wine Company is making distinctly American wines that would make Jerome Bressy smile. Twain-Peterson is best known for using some of California’s oldest vines to make traditional California field blends.

In Napa Valley, a group of renegade winemakers is eschewing Cabernet Sauvignon in favor of intensely floral, crisp whites inspired by the wines of northeastern Italy. One label worth finding is Massican, whose owner, Dan Petroski, studied winemaking in Sicily. Another is Arbe Garbe, owned by an Italian named Enrico Bertoz who moved to California in 1998.

Across the United States, examples like these abound. The wine world benefits tremendously from these vintners — those who innovate new wines and preserve something special. In many ways, America is home to more winemakers like Jerome Bressy than France. That’s worth celebrating.

David White, a wine writer, is the founder and editor of Terroirist.com. His columns are housed at Wines.com, the fastest growing wine portal on the Internet.

Comments (5)

  1. He can label under the new Vin de France designation with variety and vintage on the label with no problem as of 2010, he just can’t use AOP Rasteau (the new AOC term) which probably means nothing to 99.9% of US or UK purchasers. The new EU regs allow for a more level playing field when competing for sales in the growth markets of the US and UK.

  2. Lee: My point exactly. A Rasteau-based winemaker, making a classic, Rasteau wine, can’t use AOP Rasteau on his label.

  3. Glad you brought up Bedrock. That’s just who I was thinking about while reading about the reintroduction of traditional grapes. I am anxiously waiting my next shipment fabulously of distinct California Zinfandel and Red Field blends. Santa Lucia Highlands is one of my favorite AVA for Pinot Noir and Chardonnay but some great Sryah is coming from the area lately also. And I’m a big fan of Santa Cruz Mountain wines that produce great Bordeaux and Burgundy varietals.

  4. Up to 2010 he would have had to label his wine Red/White/Rose “French Table Wine”, much worse than the new EU rules, today he may even be able to use a Geographic Indication on his vintage and variety labelled wines.

  5. “America is home to more winemakers like Jerome Bressy than France…” Really? Then where are the first rate American wines like Gourt de Mautens? There are plenty of winemakers like Jerome Bressy in France, you just don’t know of them.
    I take Americans all over France on specialized wine tours and they all flip out for wines that aren’t half as good as Gourt de Mautens. This speaks volumes of their points of reference regarding American wines. Their criticism of their own country’s wines are withering once they try wines of a different style from France.