As some readers know, I’m helping Tom Wark launch The American Wine Consumer Coalition, which is moving closer and closer to reality. Tom has put together a fantastic board of directors and a great business plan — and the website is almost finished.
The thought process behind the group is simple. When policymakers consider legislation and regulation that’ll impact consumer access to wine, actual consumers are never consulted. Lawmakers will brag about giving “everyone” a seat at the table, but without fail, that consists solely of producers, wholesalers, and retailers. Consumers just don’t matter.
The AWCC will change that by giving wine consumers a voice.
And today — for the first time — we’re asking for your help. As part of our efforts to better understand wine consumers’ interests, we’ve put together a really short survey. Please take a few minutes to complete it. It’ll help us tremendously as we prepare to launch the group.
Thanks in advance! Please share on facebook, tweet, send to your friends, etc. The more data we have, the better.