Marketing Cahors as “the French Malbec” may be catchy, but because “the style of Cahors is intrinsically different to that of Mendoza: tougher, tighter and more ferrous,” Andrew Jefford thinks it’s a bad idea. Instead, Cahors should “try to re-establish its reputation as one of France’s great terroir wines.”
In South Africa, according Adam Japko, “small group of maverick winemakers are stealing the nation’s spotlight… off the beaten path in the Western Cape’s Swartland appellation.”
Yellow Tail just launched a new advertising campaign. The company will try to convince consumers that Yellow Tail is “the go-to” wine — something to drink for just about any occasion.
“In the realm of digital marketing,” argues Jeff Lefevere, “precious little is more representative of “noise” and “distraction” than QR codes – a fad more perishable than a gallon of milk with a shelf life to match.” I think Jeff is right.
Over at Terroirists.net, Steven Washuta explains why “The wine world will be better off because of Wine from Here, regardless of whether the wines discussed are truly ‘natural’ or only ‘natural-ish.’”
“In North America and Europe, this year’s vintage looks like a bad film where the main characters switch bodies. Vintners in Spain, France, Italy and other Old World wine regions have begun picking grapes two or three weeks early… In California and the Pacific Northwest, however, a cold, wet start pushed back picking.” In Wine Spectator, Augustus Weed and Mitch Frank look at this year’s screwy harvest.