Posted by White's Wines | Posted on 09-30-2014| Posted in
As regular readers know, I write a free, twice monthly wine column that’s distributed to newspapers across the country.
These columns are hosted by Grape Collective. If you don’t see my column in your local newspaper, please send an email to your paper’s editor and CC me (David – at – Terroirist.com).
In my latest column, I explain why the wine industry has nothing to fear from cocktails and craft beer.
Wine industry executives are worried about the growing interest in craft beer and spirits from America’s 20- and 30-somethings. That’s one takeaway from a fascinating new survey of the wine industry’s top executives by Robert Smiley, dean and professor emeritus at the University of California Davis Graduate School of Management.
Smiley’s survey is conducted each year and always generates headlines, since Smiley is able to connect with some of wine’s heaviest hitters. This year, for instance, senior executives at E&J Gallo, The Wine Group, and Constellation Brands participated. The nation’s three largest wine companies, these firms account for nearly half the wine sold in the United States.
Worrying about America’s 75 million millennials makes sense. But fearing millennials’ interest in craft beer and spirits is misguided. America’s thirst for wine appears insatiable.
Check out the rest of the piece on Grape Collective!